The Montana Resiliency Plan
Preparing for the future of Montana Tourism
The Montana Department of Commerce has partnered with a strategic planning firm, Coraggio Group, to launch the Montana Resiliency Plan. Destination resilience refers to a community’s ability to adapt and recover from social, economic and environmental disruptions. This project will help the state rethink the role of tourism throughout all regions of Montana in ways that retain desirable economic impact, enrich resident quality of life and respect resource protection.
At the core of this project is statewide collaboration. To capture the different needs of Montana's unique areas, Coraggio Group is working with each travel region to develop 6 independent resiliency plans. These will ultimately combine into a statewide plan.
The Montana Resiliency Plan will help Montana’s tourism industry predict challenges; adopt strategies that will best serve the state during periods of change; and maximize efficiencies in processes, timelines and costs.
Coraggio Group uses a 3-phase process: Get Clear, Get Focused, Get Moving. The project is currently at the end of the Get Clear phase. Focused plan development will occur in the summer and fall of 2023, with statewide implementation tentatively slated for Winter 2023-2024.
Frequently Asked Questions
Find answers to frequently asked questions about Montana Resiliency Planning for tourism. This project will help the state rethink the role of tourism to retain desirable economic impact, enrich resident quality of life and respect resource protection.
Public Meeting Schedule
See the public meeting schedule for the Montana Tourism Resiliency Plan.